ClickFunnels Vs Leadpages: How Do They Compare?

ClickFunnels Vs Leadpages: How Do They Compare?

No business website can be considered complete without a landing page. Acting as an open door, it captures the traffic generated by ads/email links and motivates interested visitors to take action. And if statistics are anything to go by, you website needs as many landing pages as you have sales offerings. That’s why you want to keep reading this Clickfunnels vs Leadpages comparison.

What are They?

Like their names suggest, both ClickFunnels and Leadpages are tools for creating online sales funnels. Just to clarify, a sales funnel can be one or several web pages that steers the attention of your site’s visitors towards a certain objective. Each of these platforms simplifies the process of building the page(s) from scratch, albeit with varying approaches. So let’s examine them on an individual scale.

ClickFunnels

Most sales funnel builders are designed as standalone tools; you can only use them to create landing pages for your products/services. ClickFunnels, on the other hand, is an integrated marketing suite that can handle everything from lead generation to conversion. It also lets users create all sorts of funnels (opt-in, sales, product launch etc), in addition to viewing analytics and setting up email auto-responders.

If that sounds too complicated a recipe, you will be delighted to know that ClickFunnels comes with a tutorial. Combine this with an intuitive dashboard, and you’ll be on your way to building landing pages in no time. This is particularly true if you follow the template route (the platform packs a ton of them, just in case you’re wondering).

Once you’re done creating your pages/sales funnel, it’s time to make use of ClickFunnels’ split-testing feature. Without going too much into detail, this’ll allow you test and compare several designs simultaneously. You will also be able to optimize them based on user data prior to their deployment.

Leadpages

This is a cloud-based application for creating lead generation forms and landing pages. On the surface, it comes across as the ideal platform for SMEs that rely heavily on search engine and pay-per-click marketing techniques. Capitalizing on its integration with email service providers, these organizations can leverage Leadpages to capture leads and maximize conversions.

Being a single-purpose platform allows Leadpages to excel where it matters the most: simplicity. Its drag-and-drop editor will allow you create one in less than 5 minutes if you want to — you just select a template, replace the placeholders with your own and voila! Your page is ready for publishing.

To be realistic, though, the editor is very easy to get a hang of. The platform itself packs over 100 templates — these can be categorized based on niche, product, or goal. Once you come up with a design, Leadpages will allow you to test and preview it before publishing.

Clickfunnels vs Leadpages Comparison: How Do They Stack Up?

Both platform are powerful landing page builders, but that’s as far as the similarities go. It’s clear that the two are targeted at different kinds of organizations. Leadpages is designed for entities that thrive on the ability to capture leads. ClickFunnels is meant for those who want more besides lead generation.

This sticks true even within the context of creating landing pages. Leadpages aims to help users maximize their return-on-investment, either by saving time or increasing their revenues. By contrast, ClickFunnels views landing pages as one part of a multi-step sales funnel; it focuses on helping users accomplish more.

This of course means that it carries a heftier price tag. ClickFunnels costs $60 more than Leadpages at the bare minimum, with the price gulf climbing to $100 at the premium level. But let’s not get lost in numbers — the better choice of the two platforms all comes down to what kind of campaign you have in mind.

Categories: Technology

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