Tech Companies Helping Businesses with Branding

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Web technology has come a long way since the birth of the internet, which brought about the World Wide Web (WWW). In the beginning, a basic website was good enough as long as you had some text about your service, but nowadays web design and its code have come a long way. HTML5 graphics that move on your screen, flashy logos, and interactive tech is all part of branding your website.

This has lead to multiple tech companies offering pre-built mobile/desktop optimised websites with all the functions for the niche it targets built in.

One of the problems with trying to design a new website that will compete with your competitors is cost. This is especially true if you are in an industry that requires your website have multiple functions coded to offer interactive functionalities. This would be e-commerce, sites that require a booking system like office bookings, appointments, or hotel websites.

Luckily there are plenty of websites out there that specialise in giving the average joe the chance to own a flashy website that can, in fact, outshine their competitors. The beauty of these sites is that they are incredibly affordable – in most cases, the costs can be 10 times less than the competitors bitty but flashy website. Plus, all the functions needed for that niche are built in.

There are thousands, if not hundreds of thousands, of businesses out there that use pre-built website builders provided by tech companies. Those tech companies, in general, do not offer multiple niche website builders, but instead, they specialise in a particular niche.

Which niche markets do website builders target?

Website builders are available for almost any niche.

Standard websites for any niche (generic)

You have sites such as Weebly and WIX that offer website builders for those looking to build a simple website. This would be for a business website looking to attract leads by sending people to their contact us page. The goal is to get people to make an inquiry by phone or email; however, these are very simple sites and do not require many functionalities to be built in.

There are both free as well as paid options for WIX websites. However, when you initially sign up, everything is free, so we really suggest giving it a test run if you are not looking for a website that needs interactive functions built in. Saying that – WIX does offer built in functions, but there are much better websites out there, which we will go into below.

You can check out Wiix here:

Vacation Rental and Hotel Industry

Take for example Lodgify. This company focusses its concept on the online Vacation Rental market.  They offer the chance for hotels, bed and breakfasts, and vacation rental owners (Both those with single properties and multiple properties). The company offers pre-built mobile and desktop friendly themes available for a small monthly fee.

All the tech has been built into these Lodgify websites already. Booking systems, calendars, property uploads, and a fully customisable font, layout, and logo back end. If you have heard of WordPress, which is pretty easy to use, then imagine owning a website that is even easier than WordPress to configure.

With WordPress, you still need to be quite tech-savvy. On top of this, you need to have time on your hands to be able to configure all the variables needed on a WordPress site. Now if you own a vacation rental website, you will then need plugins for the booking system, to deal with the property uploads, and furthermore, you will need to ensure all these plugins are kept up to date.

Companies like Lodgify have all the technology required to run a successful website in the vacation rental niche. Built in booking systems, channel managers, branding options, Social Media icons, typography, colours, the option to add tag lines, payment systems, guest tracking, housekeeping scheduler, and much more. All these functions are built in to work automatically, so there is no need for manual intervention because the system knows when to block a calendar or book cleaners etc…

Adding to this, when you list your rooms or properties on the website, there are areas such as amenities, weekend pricing and other configuration settings that may be overlooked by someone creating their own custom vacation rental site. This is incredibly useful and exists because Lodgify have researched every corner of the vacation rental industry in depth. As a result, you not only get a great mobile/desktop optimised website with built in functions, you also get the expertise of Lodgify’s research team giving pointers on what information should be included.

The best part of it is that literally anyone can customise a Lodgify website. Everything has been made so easy – it is almost like a drag and drop site in which every configuration you make is adjusted on the site to look perfect. Some people have even mentioned that they have set up their vacation site and branded it in less than hour. If you are in the vacation rental business, then have a look at the Lodgify website – as with many website builder services, there is a free trial!

You can check out Lodgify here:

Ecommerce Websites

Arguably the best website builder out there within the ecommerce industry is Shopify. There are other option out there such Magento and WordPress’s WooCommerce, but both of these ecommerce options require an expert coder and still take some time to configure despite there being elements that are also quite easy to configure.

On the other hand, Shopify is literally an ecommerce website for dummies. Much like the Lodgify website, Shopify sites are fully configurable. Branding, messaging systems for customer service, and most importantly the shop front itself. It is ever so easy to add categories, which are extremely useful if you have multiple product lines.

Probably one of the most useful functions a Shopify website has is the built-in payment system. It connects to e-wallets, credit card companies such as MasterCard and VISA, and even to cryptocurrency systems if the site is connected to Blockchain.

You can sign up for a Shopify website for free and get their free trail. It is certainly worth a look if you are looking for a quick, easy and convenient ecommerce website set-up. Even more so if you are not a tech savvy coder nor do you want to fork out cash to pay for one.

You can check out Shopify here:

Who is suited to a ready coded website from a tech company?

The expense of a WordPress site may initially seem OK, but eventually it will need maintenance. Costs will be incurred for updated plug-ins, website hacks, security updates, as well as continuously making sure the theme stays up to date with the latest tech being released i.e. tablets, smartphones, and other devices people will be using to view the website.

Website builders eliminate the need for maintenance. The company that provides the website will always make sure that their themes are up to date. In effect, when you pay a small monthly fee for one of these site, you are getting a free software development team as part of the package. Therefore, to keep things very simple, all you need to do is pay your monthly fee, and you are good to go!

If you are just creating a blog such as this site, then you are probably not going to need to hire a tech company. Similarly, creating a business website just to explain services and generate phone calls probably will not require an expensive web design

Categories: Technology

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