What To Check When Choosing An SEO Company

What To Check When Choosing An SEO Company

It has been more than a year since you entrusted the job of optimizing your website to an overseas so-called SEO company, but the number of footfalls on your site remains static. This had to happen, as you jumped at the cheapest offer you found on the net and entrusted the task to them, without bothering to check their credentials, the number of satisfied clients they had, and the number of years they had been in the business.

You can bet all of your money that that particular company depended totally on black hat procedures, particularly backlinks from link farms, and that Google has implemented a Penguin penalty on your site because of that. This resulted in your site being removed from the index of Google. If this is not enough, the staff of the company is not responding to your emails and they do not have any online support or contact phone number on their website. However, everything is not lost, as you can seek the help of a professional and local SEO agency that will help your website recover from a Google penalty. Although you can do it on your own by creating an account on Ahrefs, it is better to leave the job to a professional SEO agency, particularly one located in your city. However, how can you be sure about the authenticity of the company to whom you plan to hand the job of recovering your website from Google’s penalty, and then boost its rankings in the search engine results page?

Points to ponder when choosing an SEO company

To begin with, opt for a SEO company in your town or city, like this Phoenix SEO company. This allows you to visit their office, discuss your problems with their professionals, and find out how they plan to solve your problem. Take this opportunity to request them to show their portfolio and check the number of clients they have successfully served in the past. Request them to provide you with the contact details of a few of those clients. Any worthwhile company will not hesitate to provide you with this information. Contact some of these individuals and seek their views about the company. This will give you an accurate representation of the company.

Local advantage

Opting for a local search engine optimization agency has another advantage. They have in depth knowledge about the local online businesses and can, using specialized software, find what keywords and key phrases they are using, and which one of them is the most searched. Adding such details filtered from a couple of local businesses who are offering the same goods and services that you do will allow the SEO agency to fine tune these keywords and key phrases further, to ensure that your site ranks higher than that of your competitors when someone searches for services and goods that you offer.

Long term association

However, optimizing a website is a continuous process. You can be sure that the agency handling the website of your competitor will soon notice a drop in traffic on your website, and will use the same software that your SEO company uses to push their clients website ahead of you. This is a cat and mouse game; therefore, you should sign for a long term contract with the SEO agency. Content is king. It is a well-known fact that the search engine behemoth gives higher rating to sites that are regularly updated with rich and relevant content. This is one option through which you can easily spoil the plans of your competitors. Therefore, before signing up with an SEO company, make sure that they have in house and professional content writers. It might take some time to recover from Google’s penalty, and for traffic on your website to increase, but the first step is choosing an SEO company of repute.

Categories: Technology

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